Second Nature Soaps was an idea over 10 years ago, when Juliette Badger (the boss and chief soap maker) found herself at a personal crossroads in her life, when she stumbled across the wonders of handmade soap. She was genuinely excited and couldn’t believe that such a fantastic little product could bring such joy. It was a life changing moment for her and to the dismay of her friends and family, that was all that she could talk about (for a good long while anyway)!
Over the coming weeks and months, she threw herself into every aspect of research and development in her attempt to produce her first bar of handmade soap. Little did she know about all the rules and regulations that lay ahead! There were many trials and tribulations, but over the course of over 12 months, refining her formulations and creating new recipes, she decided to pursue her dream and set up Second Nature Soaps.
For many years, she had been dismayed at the many corporate cosmetic companies, selling mass produced, poor quality products at hugely inflated prices. She discovered that many cosmetic companies spent more of their budget on marketing and packaging, than on the actual ingredients that went into their products. This just didn’t sit well with her, as she thought the quality of the ingredients was ultimately the most important– she is a little old fashioned like that.
She wanted to celebrate the beautiful qualities of handmade soap and to let as many people know that there was an alternative to the commercial soap available (you know the ones, where you feel like your face is going to crack, when you break into a smile).
The Company exhibit at many events throughout the year to include the Royal Horticultural Society and this summer they have been invited back to Country LIVE Show at Blenheim Palace as Craft Hero’s. They have also gained the recognition of the International Federation of Aromatherapists and have been invited to attend their annual trade fair in June 2017 – exciting times.
As a very famous, successful British entrepreneur once said, strive to be different, to be the best and go the other way.